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Loro Piana at Bergdorf Goodman

 

Loro Piana celebrates its deep and long-standing ties with New York City with an exceptional installation at Bergdorf Goodman. From raw material to finished product, it is a playful interpretation of the Maison’s relentless quest for uniqueness. As part of the exhibits, the House has crafted a curation of creations only found at the iconic luxury retailer.

 

The installation is open from 17th October to 3rd November, along with dedicated in-store activities that include a personalisation service for the Grande Unita scarf and the Grande Unito plaid. 

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Craft in the smallest details

The dedicated windows are made with a lot of passion, care, and workmanship down to the smallest features, much like Loro Piana’s ready-to-wear creations. The arrangements feel effortlessly placed, with finishing touches completed by hand. 

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A rich fusion of creativity and heritage

Animated with rotating globes, the signature thistle, and Bergdorf Goodman exclusives such as the Central Park foulard, the window displays narrate the House’s history and its far-roaming voyages, from raw fibres to finished product. They trace a poetic journey from Mongolia to Italy, through to New York and the signature retailer.

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A curation of Bergdorf Goodman exclusives

To mark the incredible installation, Loro Piana has designed a selection of special products only found at the New York City landmark. From the elegant Rebecca flat in tweed through to novel interpretations of classic silhouettes, the creations are timeless and elevated, bound by a tightly edited palette.

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A special personalisation service

This holiday season, the Maison is bringing its in-store personalisation service to Bergdorf Goodman. Those purchasing the iconic Grande Unita scarf or the enveloping Unito blanket at Bergdorf Goodman can have the creations finished with their initials or those of a loved one until 3rd November 2025. This marks the first time this offering is available in the United States of America.